A meeting is held at DaraQuinn Pharma
Erick: Raise this medication to $10,000
Marley: But sir. It only costs 15 dollars to make.
Garon: Yeah and at 50 dollars we’re making plenty profit.
Erick: Plenty profit. *Laughs* Oh you are so naive Garon. How did you even make it this far?
Marley: Sir, no one, I mean, very few people will be able to afford this. And it’s very crucial for the health of diabetics.
Erick: It’s true that few individuals will be able to afford it. But health insurance companies will certainly be able to afford it.
Garon: And if they can’t?
Erick: Then too bad.
*Two weeks later, their only competitor raised its price from $5,000 to $10,000*